When acquiring, developing and marketing new technologies, the aspect of design is gaining importance – also in the field of research. For several years, the Fraunhofer IVI has been integrating industrial designers and communication designers in their research activities in order to put more emphasis on aesthetic aspects. Owing to the positive experience from this development, the institute strongly supports the activities of the Fraunhofer Network »Science, Art and Design« which was founded in 2018. Through their close cooperation, the network benefits from the long-standing experience of two renowned design institutions: the Chair of Industrial Design Engineering at TU Dresden and Coburg University of Applied Sciences and Arts.
Examples from the areas product design, vehicle design, interior & exterior design as well as interface & interaction design are presented in the book »Designed by Fraunhofer« (in German). It was edited under the management of the Fraunhofer IVI and published in 2020.